The Relationship between Perceived Risks and Campsite Selection in the COVID-19 Era

Although camping as a form of leisure tourism has grown increasingly popular since the onset COVID-19 pandemic, research on factors influencing campsite selection is still limited. This study aims to explore relationship between perceived risk and selection. We constructed moderated mediation model tested whether destination image acted mediator in this association, tourists’ knowledge level indirect effect image. Three hundred twenty-five Chinese participants filled out questionnaires regarding risk, selection, image, knowledge. The results revealed that had significant direct impact mediated campsites. Camping effect. Specifically, influence choice was more for with higher These explain campers’ perception practical implications individuals’ choices marketing strategies related companies.